After I attended SXSW earlier this year, I posted a blog entry as a "call to marketers" to cut the crap, that is try to control all the junk that gets handed out at that and other conferences. At this BlogHer, Susan Etlinger posted a similar rant about all the swag that gets handed out here. Rather than be redundant to her post, I'm going to tackle one simple area - t-shirts.
First, the TNT shirt, which was provided in the tote bags. I thought, this is strange, a conference where we celebrate our uniqueness, and they're giving out a one-size-fits-all shirt? I opened it up, expecting an "XL", to find it was a "M". I wondered, is it better to NOT do a promotion like this than possibly offend your audience by giving them a product that's too small/too large for them? For something where everyone gets the same thing, like a conference bag, I think that's the wrong way to go. TNT also gave out a CD of the premiere episodes of some of their shows, so I think they could have found something a bit more appropriate and useful to accompany that then a shirt that maybe 1/3 of this conference will fit into. For the record, but not that you care, it does fit me, but I swear it's a men's cut not a women's.
Kathy Sierra spoke at SXSW and laid down the day for marketers - if you want to get the attention of your customers, offer t-shirts in men's AND women's sizes. You'll make friends fast. I've tried to follow that, especially when creating shirts for co-workers to wear at trade shows. We at work range from XS to XXXL, so it's nice to have something for everyone.
I was at the Six Apart party tonight where they gave out in the gift bags teeny tiny American Apparel shirts in size large. A size, BTW, that fits my eight year old. To their credit, they were also giving out shirts in the suite in all sorts of sizes.
I can't tell you how annoying it was to be begged to take t-shirts at TechEd that were a men's L or XL. Where was Kathy Sierra when you need her?
BTW, BIG kudos to the recycle room sponsored by Zwaggle where people can give up the stuff that they don't want from swag land. They've got piles of stuff already, and it's only the first day of the conference. I've visited, but unfortunately, I keep picking up stuff people left behind. Got to make some contributions myself, as I don't need to drag all this junk home. Maybe Susan wants some of it? I should ask her.
Comments
I cannot begin to tell you how many free XL shirts I have that I will never wear; it is so frustrating. Most of them end up in a thrift store somewhere because they get donated or they sit on the floor of my closet until I throw them out. There is so much marketing money wasted on printing and giving away shirts that don't fit people. Marketers.....if you want peole to be seen wearing your logo then give them stuff that fits!!!!
JULY 21 2008 AT 10:32 AM
Ellen, thanks for coming by the Zwaggle recycle room at BlogHer. I'd say such movements toward reducing, reusing, recycling are on the right track. (And just as an aside, seriously, what is with the sizing at American Apparel? Maybe an open letter to them is in order.)
JULY 21 2008 AT 1:26 PM
@Jody Reale I agree and laughed at the American Apparel note...perhaps they cater to a "new species" of human? Or, aka: Los Angelinos
JULY 21 2008 AT 2:15 PM
This is where I must praise Giving Works at eBay LIve for finding me a women's XL shirt that actually fits me :-)
JULY 22 2008 AT 3:52 AM